“Roadshows command premium prices and the exclusive firstruns presumably whet appetites for the subsequent runs at regular prices. And they justify financially the greater length, high costs, starrier casts, and whatever else is big about bigness. The roadshow contagion is now so epidemic that almost any picture deal which comes along is very carefully mined for its intermission potential.”--Charles Champlin, The Los Angeles Times, 1967 (thetvdb.com)