Mark began the new series with one of his most daring shows ever. Creating a fictional PR company Mark and the team booked a stand at Defendory International, a world arms fair in Athens, and proceeded to talk to the representative of dictator states about how their public face could be improved with a little PR. Using some toys Mark got generals of countries such as Kenya, Sudan and Indonesia to work together on describing how best to turn human rights abuses around to be good PR stories, and counter-act reports by pesky groups like Amnesty International. (thetvdb.com)